Every time the advert aired we had a huge amount of buzz on social media from our target audience.
Pictures of the dolls were covered extensively in both online and offline media / press / blogs.
Mark Ronson And The Business Int. - Record Collection
The brief here was to create a music TV ad which was a departure from the norm, and that would stand out amongst the other advertising it appeared alongside. Record Collection has a decidedly 80’s flavour, so we decided to appeal to our female target audience’s sense of nostalgia by creating Barbie-style dolls of Mark and his collaborators.
We worked with toy-customiser extraordinaire Stuart Witter, who took ordinary 1:6 scale off-the-shelf dolls, carved, cast and molded custom heads, and wired their joints so they could be moved fluidly for animation. We than commissioned stylist Lizzie Burns to tailor incredibly detailed outfits for the miniature mannequins.