Over 1 million YouTube views in the four week period of promotion.
Massive press coverage across all of our target audience media in gaming, tech, music
Long term partnership between Kasabian and Umbro.
Global TV synch.
A Giant Guitar Game Played With Footballs
Football Hero is an experiment to create a Guitar Hero or Rock Band type game played with footballs.
The project was created to promote the Kasabian single Underdog, and was carried out in collaboration with UK sports brand Umbro.
We constructed the game in a warehouse in West London, and drafted in a talented young team of freestyle footballers to play.
The game was powered using two enormous projectors to create a three story high image on the side of the warehouse wall. The coloured buttons on the typical guitar controller were replaced by five huge pressure sensitive pads which were carefully positioned on the wall in order to line up with the game's descending notes.
The footballers had to try to hit the pads in time with the music in order to play the Kasabian track Underdog.
The players found the game pretty tough at first, but they gradually got into the rhythm of things, and by the end of the day were racking up some respectable scores. The game itself proved to be really addictive, and in between practice sessions and takes the entire crew was playing.
1.4 million+
Views on YouTube
Over 1 million YouTube views in the four week period of promotion.
Massive press coverage across all of our target audience media in gaming, tech, music
Long term partnership between Kasabian and Umbro.
Global TV synch.
UK Music Video Awards 2010 - Best Music Ad - Nominated
London International Awards 2010 - Digital Viral - Silver
Media Guardian Innovation Awards 2010 - Advertising Campaign - Winner