The relatively small number in the target segment engaged with the application for a long period of time, and we saw some of the best engagement stats for a campaign of this kind.
In This Light And On This Evening entered the UK chart at Number 1.
40,000 engagements in week before album release.
70,000 views of the screencast.
Average engagement time was a great 3'15 and the average use listened to 4 tracks.
The bounce rate for the app was just 4%.
Londonist Official Google Geo Developers Blog
The Music Magazine
Hundreds of smaller blogs / sites and a large amount of activity on Twitter.