Street View

An album listening experience on Google Street View

We created a custom version of Google Street View which allows users to listen to the new Editors album 'In This Light And On This Evening' in the areas of London which inspired it.

Users can travel to areas of the city where we've hacked in our own custom locations. The new additions consist of our own custom panoramic images, shot at night by photographer James Royall.

Within each location the user will hear music from the album, which was inspired by the mood and magic of London at night. Each of the nine tracks on the album has its own location.

Key Stats

3'15 minutes

average engagement

Results

The relatively small number in the target segment engaged with the application for a long period of time, and we saw some of the best engagement stats for a campaign of this kind.

In This Light And On This Evening entered the UK chart at Number 1.

40,000 engagements in week before album release.

70,000 views of the screencast.

Average engagement time was a great 3'15 and the average use listened to 4 tracks.

The bounce rate for the app was just 4%.

Media Highlights

CNET News
Make: Blog
Current.tv
PhotographyBlog.com
Londonist Official Google Geo Developers Blog
The Music Magazine
NME
XFM
Virgin Music
4Music
GigWise
Creative Review
ViralBlog

Hundreds of smaller blogs / sites and a large amount of activity on Twitter.

Awards

Creative Review Annual

Creative Review Annual 2010 - Best In Book

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